How Businesses Need to Leverage Impact-Driven and Socially Conscious Social Media Content

Do you remember some of your first social media status updates? Posting phrases such as “At work”, “Tired”, “Having lunch” and the likes? For many of us, these early phrases can now feel cringe-worthy – especially compared to better thought out, meatier content that we post nowadays in our personal capacities. Since gaining momentum and […]

Why Remote Working Provides The Push Companies Need to Maximize Productivity

by Mao Rincon / June 16, 2021

Remote working’s feasibility was without a doubt one of the driving forces why so many employers could navigate productivity during the COVID-19 pandemic. With only a computer, webcam and Internet connection needed, employees could continue running their businesses, while also keeping their employees safe during a time when face to face office time wasn’t always […]

Unpacking The Difference Between UI Design and UX Design

by Maritza R. / February 5, 2021

When it comes to typical digital agency abbreviations, two concepts may prove somewhat confusing for both a client with a big project on the cards and an aspiring young creative who is keen to pursue a career at a digital design company. These phrases are UI design and UX design, two interlinked positions that rely […]

4 Ways That Digital Marketing Helps Small Businesses

by Mao Rincon / January 20, 2021

However, one medium that can give small businesses the edge that they need to remain sustainable and to succeed in their efforts is digital marketing. Unlike off-line print publications with limited ad space or giant out of home billboards, this medium can enable small business to land their core messaging with a targeted approach – […]

Mistakes All Social Marketers Make

by Maritza R. / October 13, 2020

The viability of your social media marketing campaign can mean the difference between success and failure. Especially today, in the halcyon days of digital communications, it’s vital to get it right. That’s why so many businesses are working hard to incorporate social media marketing into their approach. Here are some of the most common mistakes […]

Branding in the Era of Digital Communications

by Mao Rincon / August 6, 2020

Branding is just as important as it has ever been, if not more so. The difference is not in the existence of branding itself but its transformative approach to the changing landscape of communications. Along with the shifting nature of communications, there comes a subsequent shift in our approach to branding. In a world where […]