The viability of your social media marketing campaign can mean the difference between success and failure. Especially today, in the halcyon days of digital communications, it’s vital to get it right. That’s why so many businesses are working hard to incorporate social media marketing into their approach.

Here are some of the most common mistakes that social media marketing strategists make. 

Not Understanding Your Audience

Unfortunately, not all social media marketing campaigns are created equal. What might work for some is not guaranteed to work for all. To ensure the success of your brand online, it’s crucial to understand both your business and your client base and target your marketing campaigns accordingly. Put simply: one size doesn’t fit all! For your online brand to gain traction, your social media strategy should be as unique as you are.

Ignoring Insights and Analytics

The data gleaned from your social media campaigns is invaluable when it comes to improving your business. Feedback and analysis are the lifeblood of your marketing plan. These two factors are critical for formulating a successful social media strategy, so track them carefully. 

Your social media campaigns should be planned and precise. Approach them the same way you would any sort of marketing strategy: think SMART. Clear goals, meaningful metrics, and trackable KPIs are essential. Measuring the impact of social media is always a good strategy, but it’s also important to test the waters before diving in. 

Using the Same Strategy on All Channels

Don’t treat all your social platforms the same way. There’s a reason they’re all successful; each brings different strengths, features, marketing tools, and audiences to the table. Marketing strategies should be distinctive to every social network and tailored to the audience on that platform. 

Not Engaging With Your Audience

Never ignore your audience. Social media content should be designed to engage your consumer base. Talk with them, not at them. Client feedback helps you grow and improve your products and services. It’s critical to listen and respond thoughtfully, so pay attention when consumers react and comment on your posts. Always be polite and personable in response – they need to know that there’s a friendly face behind the brand.


Get into a routine and post regularly. Not only does this help to increase brand awareness, but it also increases the likelihood of getting your content to trend on various platforms. By posting on a regular schedule, your client base will come to expect your content. As important as it is to grab their attention, you have to be able to hold it, too. Create a content calendar well in advance and enable automated posting to optimize your time. You don’t have to post multiple times a day—after all, you should be prioritizing quality over quantity—so long as you create a schedule and stick to it. 

Do you need help creating a successful social media marketing strategy? We would love to help! Reach out today, and let’s talk about it!

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