Do you remember some of your first social media status updates? Posting phrases such as \u201cAt work\u201d, \u201cTired\u201d, \u201cHaving lunch\u201d and the likes? For many of us, these early phrases can now feel cringe-worthy \u2013 especially compared to better thought out, meatier content that we post nowadays in our personal capacities.<\/p>\n\n\n\n
Since gaining momentum and popularity, especially since the 2000s, our social media platforms have become more socially conscious than ever before \u2013 some might even say, more \u201cwoke\u201d when it comes to current affairs that impact people across the globe and identifying fake news for what it is.<\/p>\n\n\n\n
Social media users are also more careful when it comes to divulging personal information and will think twice about sharing their personal information if there is any risk of data breaches or hacking.<\/p>\n\n\n\n
So, what does this evolution in social media behavior mean for business owners and retailers? Here are some considerations for leveraging impact-driven, socially conscious social media content that will allow you to engage with social media followers in a trustworthy way.<\/p>\n\n\n\n
At its start, engaging in social media was about connection \u2013 and this habit is still very much on the same trajectory today. What this means for brands, is that messaging needs to connect with customers through shared values and ideals.<\/p>\n\n\n\n
Goals such as Eco-friendly packaging and services, apparel made with no impact on the earth or charitable endeavors that are improving the lives of communities tap into impact-driven content that people identify with. So, highlight these key selling points on your social media channels, bearing the next point in mind. <\/p>\n\n\n\n
Socially conscious consumers will quickly catch on if businesses are curating \u201ctail wagging the dog\u201d types of social media content. They do want to be sold social media content that is curated without integrity or authenticity, so ensure that your social media messaging is true to your brand and speaks the truth.<\/p>\n\n\n\n
It is no secret that brands need to tread carefully when it comes to addressing current issues in society on social media. Choosing sides for or against or making wide statements could backfire and make a business lose customers.<\/p>\n\n\n\n
However, highlighting issues that can help people become more aware of their role in society can have positive results and allow brands to be authentically involved in the world. Issues such as opposing gender-based violence and bullying at schools, fighting for climate change and like are all positive messaging that can build rapport between a brand and its social media followers through shared goals and ideals.<\/p>\n\n\n\n
Each piece of impact-driven content that a business curates needs to have a goal, whether this is adding value, communicating important issues or showing support for worthwhile causes. Always remember: your social media content needs to have an end goal and must not be crafted using messaging at the expense of others.<\/p>\n\n\n\n
Actively demonstrate your socially conscious business goals, and customers are sure to show their support for your brand too.<\/p>\n\n\n\n
Enjoyed our blog? We will be unpacking more exciting content soon \u2013 watch this space for details!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Do you remember some of your first social media status updates? Posting phrases such as \u201cAt work\u201d, \u201cTired\u201d, \u201cHaving lunch\u201d and the likes? For many of us, these early phrases can now feel cringe-worthy \u2013 especially compared to better thought out, meatier content that we post nowadays in our personal capacities. Since gaining momentum and […]<\/p>\n","protected":false},"author":1,"featured_media":294,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/www.brandsmadrid.com\/wp-json\/wp\/v2\/posts\/285"}],"collection":[{"href":"https:\/\/www.brandsmadrid.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brandsmadrid.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brandsmadrid.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brandsmadrid.com\/wp-json\/wp\/v2\/comments?post=285"}],"version-history":[{"count":0,"href":"https:\/\/www.brandsmadrid.com\/wp-json\/wp\/v2\/posts\/285\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brandsmadrid.com\/wp-json\/wp\/v2\/media\/294"}],"wp:attachment":[{"href":"https:\/\/www.brandsmadrid.com\/wp-json\/wp\/v2\/media?parent=285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brandsmadrid.com\/wp-json\/wp\/v2\/categories?post=285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brandsmadrid.com\/wp-json\/wp\/v2\/tags?post=285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}